Radio 2SM

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2SM is an Australian radio station, licensed to and serving Sydney, New South Wales, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign was taken from Sydney's St Mark's Church (not as many believe from St Mary's Cathedral).

This section requires expansion with:

pre-1992 & post-1996 history.The station was opened by Archbishop Kelly on 24 December 1931, and was owned by the Roman Catholic Church. Religious programming was, for most part, not its focus and it was ... See more

Sydney AM|1269
(02)96601269
Radio 2SM Pty LtdLevel Three8 Jones Bay RoadPyrmont NSW 2009
2SM is an Australian radio station, licensed to and serving Sydney, New South Wales, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign was taken from Sydney's St Mark's Church (not as many believe from St Mary's Cathedral).

This section requires expansion with:

pre-1992 & post-1996 history.The station was opened by Archbishop Kelly on 24 December 1931, and was owned by the Roman Catholic Church. Religious programming was, for most part, not its focus and it was a leading force in the Sydney radio scene. In the 70s it dominated popular music radio in Sydney and was at or near the top of the ratings.

The introduction of new AM station, 2WS in 1978, and FM stations 2DAY and 2MMM at the start of the 1980s saw 2SM's glory days end. In the early 1980s the station retained reasonable ratings with contemporary music formats and slogans such as "More Music", "Rock of the 80s" and "The Power". In 1988 the station dropped its Top 40 format as well as the 2SM brand when it become "Lite & Easy 1269". Its final rating as a Top 40 station had been 6.9%. The years since have seen its format undergo numerous changes, including easy listening and country formats (KICK AM). The ratings never again surpassed 4%

In the 90s, the station regained its original callsign (2SM) and recorded some of the lowest ratings ever by a Sydney commercial radio station. In February 1992 a commercial syndicate headed by John Brown attempted to purchase the station. In July the station was finally sold to Wesgo, who sacked the entire on air staff and put the station into automation. Wesgo relaunched the station with a country music format in October. With the station still last place in the ratings, it went back to easy listening in May 1994, adopting the new name Gold 1269. In late 1994 Wesgo was purchased by Australian Provincial Newspapers, who later purchased the Australian Radio Network in March 1995, requiring some stations to be sold due to media ownership rules. The station was sold to Kick Media, headed by former INXS manager, Chris Murphy. It was rebranded Kick AM in mid-October with a format comprising country, rock and blues. RG Capital Radio Network bought a 40% stake in February 1996. By the end of 1996 the station still had low ratings, causing the owners to relaunch it on Christmas Eve 1996 as The New 2SM, with a format of hits from the 60s to 80s.

In 2002 the night time show, hosted by Graeme Gilbert, scored a rating of just 0.1%, the lowest rating ever recorded for a commercial program in a metro market in Australia. 2SM subsequently withdrew from the Sydney radio ratings.
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