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Hard Rock FM announces itself as a "Lifestyle & Entertainment Station". In line with this statement, Hard Rock FM always features the latest trends among its listeners. Be it the latest fashion news, various popular sport activities, or web information. As an Entertainment Station, Hard Rock FM tries to update the listeners with new-movie information, the latest issues in music business, hot gossips around, and other related issues happening around the city

STATION IDENTITY

Audience Call : Hard Rockers
Station Identity : Radio Ekacita Swara Buana
Frequency : 87.7 MHz

THE LISTENERS

Age : 20 - 30 years old
Socialite People : Pleasure seeking, like to socialize, self-confident,Versatile, impulsive.
S.E.S : Middle-Upper Class
Identity : YIFFIES (Young, Individualistic, Freedom-minded & View)