Radio WAYG-FM (Way-FMqweqweqwe qw2eqeq2weq2wCommercial Free Hits)

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WAYG, WAYK and WAYO are FM radio stations in Grand Rapids, Michigan, Kalamazoo and Benton Harbor, Michigan. At dial position 89.9 FM in Grand Rapids and Benton Harbor and at 88.3 FM in Kalamazoo, the station's moniker is "Commercial Free Hits WaYfm." WaYfm is a Christian CHR/Top 40 station. WaYfm is also heard in Battle Creek, Michigan and Benton Harbor, Michigan.

WAY FM started in Kalamazoo, MI, in 1996 when Cornerstone purchased a construction permit from Grand Valley State University for 88.3 FM in Kalamazoo. After deciding on the Chr... See more

Grand Rapids FM|89.9
616-949-5300
1159 E Beltline Ave NE, Grand Rapids, MI 49525-5805
WAYG, WAYK and WAYO are FM radio stations in Grand Rapids, Michigan, Kalamazoo and Benton Harbor, Michigan. At dial position 89.9 FM in Grand Rapids and Benton Harbor and at 88.3 FM in Kalamazoo, the station's moniker is "Commercial Free Hits WaYfm." WaYfm is a Christian CHR/Top 40 station. WaYfm is also heard in Battle Creek, Michigan and Benton Harbor, Michigan.

WAY FM started in Kalamazoo, MI, in 1996 when Cornerstone purchased a construction permit from Grand Valley State University for 88.3 FM in Kalamazoo. After deciding on the Christian CHR format, the management of the station opted to use CHRSN's programming until local listenership and financial support allowed them to program locally.

88.3 WAYK signed on for the first time on February 3, 1997, to serve Kalamazoo and Battle Creek. A signal was added at 89.9 in Grand Rapids in late 1998, originating not too far from Cornerstone University.

WAYG's signal is challenged in the Grand Rapids metro, as the local station, WTHS, Hope College, in Holland, Michigan, exists on the same frequency (89.9). Despite not being able to adequately cover half of the market, recent Arbitron ratings for WAYG place the station at #2 among all stations in the market with teens, and tied for 3rd place among females 12-24 (the station's core audience). The FCC recently approved a proposal that will move the Grand Rapids signal to a frequency of 89.7 and boost the power to 6,000 watts from the previous 4,000. This move will substantially increase the ability for listeners to pick up the station in the previously underserved western portion of the market and allow the signal to penetrate into eastern Muskegon and Ottawa counties for the first time, as well. The 89.9 frequency had been used by WEHB (East Hills Broadcasters) for a number of years, broadcasting from a tower on the Aquinas College, with studios in the East Hills Neighborhood of Grand Rapids. WEHB later moved to the original Blodgett Hospital on Cherry Street. WEHB was an eclectic locally programmed station, with an emphasis on jazz. The station broadcast circa 1977-1991, becoming "World Music" WBYW from 1991-1998 from a new tower atop the Plainfield Water Tower on East Beltline Ave in northeast Grand Rapids.

WAYK's signal covers the entire Kalamazoo market quite well, and extends as far southwest as Benton Harbor and as far northeast as Olivet. In the Kalamazoo metro, WAYK consistently pulls strong ratings among teens (#2), young adults, and even persons and women 25-49 (usually placing in the top 5 or top 3 in these demos).

WAYO's signal covers the Benton Harbor, Michigan and Saint Joseph, Michigan areas and brings the WaYFM signal to the South-Western corner of the state.

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