Radio The Rock! (Kansas City's Rock Station)

KQRC-FM is a radio station licensed to Leavenworth, Kansas, and serves the Kansas City metropolitan area. The station's morning show, hosted by shock jock Johnny Dare, is regularly ranked atop the local Arbitron ratings. Its studios are located in Mission, Kansas.

The 98.9 MHz frequency shuffled between formats when it first went on the air in 1974. Starting out as a country station, it tried to topple KBEQ in the Top-40 market in the mid 1980s as KZZC (ZZ-99), but to no success. In 1987, The Wave debuted, becoming one of a multitude of adult contemporary stations. However that station also did not last, against longtime competitors KUDL and KMXV.

Since debuting in April of 1992, The Rock has lived up to its name in the stability of its format, surviving a rock format shuffle in 1997 that claimed Kansas City's (then) longest-surviving (23 years) FM rock station, KYYS "KY-102". Despite its success, the station has seen several program directors come and go, including the late Doug Sorensen (The Rock's very first PD), Greg Stevens, Vince Richards and Neal Mirsky. The station's current PD, Bob Edwards, has been at the helm since March of 2003.