Radio WLTW-FM (The Best Variety of Yesterday and Today)

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WLTW (106.7 FM, "106.7 Lite FM") is a radio station with an Adult Contemporary format in New York City.

The station first went on the air in 1961 as WRVR, a religious station owned by Riverside Church that also played some jazz. A remnant of this period comes from the fact that at 5 A.M. on Sunday mornings, a sermon from the church airs on the station. As time went on, WRVR was a full-time jazz station with a strong following, but low ratings.

In 1976 WRVR was purchased by Sonderling Broadcasting, owner of WWRL, with the hope that... See more

New York FM|106.7
212-603-4600
1515 BROADWAY, 40TH FLOO, New York, NY10036
WLTW (106.7 FM, "106.7 Lite FM") is a radio station with an Adult Contemporary format in New York City.

The station first went on the air in 1961 as WRVR, a religious station owned by Riverside Church that also played some jazz. A remnant of this period comes from the fact that at 5 A.M. on Sunday mornings, a sermon from the church airs on the station. As time went on, WRVR was a full-time jazz station with a strong following, but low ratings.

In 1976 WRVR was purchased by Sonderling Broadcasting, owner of WWRL, with the hope that it could move to an urban format and compete against WBLS, which had cut into WWRL's ratings. However, community opposition prevented the format change and WRVR remained a jazz station under Sonderling ownership. At that time it developed the precursor to what would later become known as the "smooth jazz" format.
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