Radio WDAI-FM (Kiss FM)

WDAI is an Mainstream Urban radio station licensed to Pawleys Island, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.5 MHz with an effective radiated power (ERP) of 6 kW.

98.5 signed on in the early 1990s with an adult contemporary and sports talk format. It became the market's first urban contemporary FM after a couple of years and was very popular. For most of its history the station leaned in an adult direction, but more rap was added in the past decade. WDAI leaned more adult after the 2009 debut of Power 100.3, a hip-hop music station also owned by Cumulus Media.

The station aired the Tom Joyner Morning Show for many years. The station went by the name 98.5 Kiss FM and its slogan was "Classic Soul and Today's Smooth R&B."

In January 2010, Cumulus Media hired a market veteran, Craig Russ, as its new Operations Manager. Personalities on the station included Monique from 10am to 3pm. Michael Baisden aired from 3pm to 7pm. Doug Davis was heard weekends on the station.[citation needed]

In July 2010, WDAI changed from "soul and smooth R&B" to "hip-hop and urban mainstream hits", replacing a similar format Cumulus had aired on WSEA for a year before switching that station to CHR. WDAI also took over two syndicated personalities from WSEA; Rickey Smiley replaced Joyner in the morning, and Dougie Stylz replaced Baisden.